SampEasy
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RESULTS THAT SPEAK

Product Sampling
Case Studies - India

Real campaigns. Real leads. Real results. Every number below comes from an actual SampEasy deployment at premium gym venues across India.

1,878+

Verified leads delivered

INR 0

Sample wastage across campaigns

100%

DPDP-compliant opt-in data

3

Campaign tiers, zero lock-in

Sports Nutrition - D2CAMPLIFY

612 Verified Leads in One Weekend

Protein Supplement Brand

INR 259 / lead

A direct-to-consumer protein brand needed first-party data from gym-going consumers without the guesswork of retail sampling. We deployed a weekend campaign across 4 premium gyms. QR gate ensured only active members sampled. Every lead opted in at the point of scan.

Outcome

Brand ran a retargeting campaign on the CSV within 48 hours of receiving it. 11% of leads clicked through the Delayed Hook SMS within 3 hours of scan.

612

Leads delivered

INR 259

Cost per lead

11%

SMS conversion rate

2 days

Campaign weekend

Personal Care - FMCGSIGNAL

503 Leads, Zero Wastage, One Campaign

Ayurvedic Skincare Brand

INR 157 / lead

A mid-size FMCG brand had been sampling at retail but had no way to track who actually tried the product. They chose SampEasy to pilot QR-gated sampling at gyms in two cities. Goal: build a first-party database for a CRM retargeting sequence.

Outcome

All 503 leads were DPDP-compliant opt-ins. Brand plugged the CSV directly into their email automation tool the same day. First campaign led to an AMPLIFY booking for the following month.

503

Leads delivered

INR 157

Cost per lead

0%

Wastage rate

2

Cities

Beverages - D2CDOMINATE

Category Exclusivity Across 8 Gyms

Energy Drink Brand

750+ Leads - Full Conversion Loop

A challenger energy drink brand wanted to own the gym channel in one metro city before a national launch. They needed exclusivity, pre-hype visibility, and a full conversion loop from sample to purchase. DOMINATE tier with Executive Prime Time add-on.

Outcome

Instant Strike (mobile checkout pop-up at moment of scan) generated 94 direct purchase attempts within the sampling window. Pre-hype lobby placements ran 3 days before deployment, building anticipation.

763

Leads delivered

8

Gyms covered

94

Instant Strike clicks

3

Pre-hype lobby days

YOUR BRAND NEXT

See what 500 verified gym leads
can do for your brand.

Every result above started with one campaign. No lock-in. Your CSV in hand post-campaign weekend.

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